Not at all, and I actually think that there’s an incredible opportunity when you don’t have a bias going in. When you don’t know what you can’t do, sometimes you try things in a different way. That naivete allows you to take greater risks, which was great for us with Oh Norman! It doesn’t always pay off. I was one of the co-founders of Showfields. We had five locations at scale, and we were working with a thousand direct-to-consumer businesses before COVID hit. And what you don’t know is how hard it is to actually operate a physical space. If I could go back in time, I would’ve done another direct-to-consumer business and not opened a physical space. It was an epic fail. But everyone needs one, though.
